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A new, eight-story hotel is set to open just south of Flushing Ave this spring that developers are advertising as “Bushwick-inspired.” While one can only hope this will eventually translate to complimentary PBRs with the continental breakfast and health goth equipment in the fitness center, the marketing slogan seems to have a broader reference point at the moment.
The new development, currently under construction at 9 Beaver St., plans on drawing from the creative energy that fills the Brooklyn nabe, and is partnering with many local businesses in the area to provide an authentic experience for its guests.
Branding consultant Tara Mastrelli of Studio Tano is behind the uniquely marketed venture and tells DNAinfo that the hotel will be for NYC tourists looking for something “a little bit different.”
“When you go to a map and pinpoint where 9 Beaver St. is, it is surrounded by galleries and art spaces in Bushwick and Ridgewood,” Mastrelli explains. “We’re really inspired by the stuff going on there, and the street art, and that kind of raw feeling of creativity… We were inspired by the location and we wanted the guests to be inspired as well.”
The average cost of staying in one of Bklyn House’s 116 rooms will be $175 a night. Continuing the development’s local theme, pastries, coffee and other amenities will provided to visitors from businesses in the area and a gallery is set to feature a rotating collection of neighborhood art.
In good news for those who already live in the artsy neighborhood, the 77-foot tall property will also eventually open a rooftop bar.