Fast food goes high-tech at this midtown joint, where diners can order their customizable burgers via iPad and a massive "media wall" streams Twitter and Foursquare check-ins. Start with a doughnut-shaped patty in your protein of choice (beef, veggie, salmon, egg) and fill in the center with items like mac and cheese or potato-chorizo hash. Name your creation and get a 25¢ credit every time someone else orders it.
286 Madison Ave
|Cross street:||at 40th St|
|Opening hours:||Mon–Fri 7am–11pm, Sat 8am–8pm|
|Transport:||Subway: 42nd St S, 4, 5, 6, 7 to 42nd St–Grand Central|
|Price:||Average main course: $12. AmEx, Disc, MC, V|