Owner Sam Desner is no fashion rookie: Before opening this women’s clothing boutique, he was a buyer for brands such as Diesel, Foravi and fellow Soho shop Carhartt Work in Progress. This minimalist, 1,000-square-foot spot is his first solo venture, and features dark wood floors, high ceilings and a long aluminum table displaying accessories, including Gorjana neon clutches ($125) and Michal Zaiden NY Swarovski lambskin belts ($298). In addition to stocking familiar names such as House of Harlow and Torn by Ronny Kobo, 3NY aims to bring lesser-known brands, including Siwy Denim and Dolan, to the forefront. Nothing in the store surpasses $600, but the majority of the high-fashion looks boast accessible price tags, as evidenced by Nuvula ombré fringe dresses ($179), Charlie Jade multicolored printed shorts ($195) and DL1961 brightly colored skinny jeans ($175).
448 Broome St
|Cross street:||between Broadway and Mercer St|
|Opening hours:||Daily 11am–8pm|
|Transport:||Subway: J, Z, N, Q, R, 6 to Canal St|