Named after Plato’s fifth natural element, this L.A. brand’s sleek athletic wear finds its first NYC home in an industrial 2,000-square-foot space. It features metal furnishings and white LED display lights juxtaposed with custom-crafted wood crates and a log-lined back wall. Both men and women can transition from a morning jog to running errands while sporting the fashionable threads ($45–$825) and accessories ($30–$395). Shop zip-up jackets ($165–$825), ribbed circle scarves ($235) and fleece pullovers ($110).
13 Crosby St
|Cross street:||between Grand and Howard Sts|
|Opening hours:||Mon–Sat 11am–7pm, Sun 11am–6pm|
|Transport:||Subway: J, Z, N, Q, R, 6 to Canal St (Broadway)|