It’s easy to miss this small but well-appointed unmarked shop, which has been dishing out street-inspired menswear since 2001. Ring the buzzer for access to solid, long-sleeved button-ups ($110) with a small, embroidered red heart and yellow lightning bolt on the front collar, and classic cardigans ($118) with front pockets and the brand name running vertically down the left-front side. Immediately next door with a separate entrance is Alife’s footwear shop, which is modeled after a retro gentlemen’s club and carries Alife-brand kicks, alongside other labels like Nike and Adidas.
Previously dubbed the bargain district, the old center of the rag trade used to be lined with discount stores. But today, you’ll find some of the best shops in NYC for new designers and vintage on the Lower East Side. From antique jewelry stores to eco-friendly shoe shops, you won’t have any trouble finding one-off items for your wardrobe. Be sure to check out the seasonal Hester Street Fair, which is among the city’s top flea markets.
RECOMMENDED: Full guide to the Lower East Side