Previously available exclusively at Sephora, this natural-beauty brand opens its first stand-alone store. The Canadian company specializes in vibrant lip shades, and you’ll find all 65 of them packed into the tiny, 250-square-foot store. Prep your pucker with cinnamon plumping oils ($22) and whipped cherry fruit scrubs ($18). Then try on high-pigment pencils ($24), moisturizing lip tints ($24), crème lipsticks ($24) and fruit-infused glosses ($22). For that perfect red or barely-there nude, visit an in-store makeup artist who can mix you a personalized color on the spot. Choose a scent (cherry, mint or berry) and finish (matte or sheer) and watch a staffer melt and mold your custom lipstick ($28) in just ten minutes.
174 Prince St
|Cross street:||between Sullivan and Thompson Sts|
|Opening hours:||Tue–Sun 11am–7pm|
|Transport:||Subway: C, E to Spring St|