Cellure

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Soho
Stem-cell research has seen its fair share of controversy, but don’t let that stop you from trying out the cosmetics from this beauty brand’s first-ever store. An American offshoot of the South Korean skin-care line Dr. Jucre, Cellure uses stem cells culled from adult humans to produce products that promise to reverse the signs of aging by regenerating damaged skin cells. If you’re still feeling iffy about the process, you can try the new technology before buying anything in one of the store’s nine educational booths. Once you step inside a gleaming white stall set up like a mini bathroom, the mirror—which doubles as a touch-screen TV—guides you through the process of cleansing, toning, moisturizing, and applying serum and eye cream while also providing info about the brand and products. If you’re satisfied with how the items give you super-soft, evenly toned skin, you can take home the set of six products ($599) or pick and choose from the cleanser ($38), balancing toner ($65), serum ($160), eye treatment ($90), and day and night creams (each $135).
Venue name: Cellure
Contact:
Address: 422 West Broadway
New York

Cross street: between Prince and Spring Sts
Opening hours: Mon–Sat 11am–8pm, Sun noon–6pm
Transport: Subway: C, E to Spring St; N, R to Prince St