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Denim & Supply Ralph Lauren

Photograph: Noffar Gat
Denim & Supply Ralph Lauren floral shorts, $70 each
Greenwich Village
Although Ralph Lauren’s namesake brand is associated with preppy Americana goods, the company’s newest venture adds fresh, youthful men’s and women’s clothing ($40–$245) to its repertoire. Denim & Supply’s first store has a bohemian feel, achieved through vintage concert posters and weathered-leather seating. Expect to find an extensive collection of soft Japanese denim for men ($70–$345) and women ($80–$198) in both standard washes and funky prints. While jeans are the main focus, the shop also stocks up an array of casual-cool threads, including ikat-print maxidresses ($90), macramé tanks ($98) and leather-handle canvas carryalls ($125). Men can snatch up faded tees ($30), rustic leather belts ($85) and lightweight canvas raincoats ($185).
Venue name: Denim & Supply Ralph Lauren
Address: 99 University Pl
NY NY
10003
Cross street: at 12th St
Venue phone: 212-677-1895
Website: http://denimandsupply.com
Opening hours: Mon–Fri 11am–8pm, Sat 10am–8pm, Sun 11am–7pm
Transport: Subway: L, N, Q, R, 4, 5, 6 to 14th St–Union Sq
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