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The Amsterdam-based conceptual design company Droog opens its first stateside outpost in Soho’s design district. The 5,000-square-foot space is not your ordinary housewares shop. The two-story warehouse reminds us of the high-end, edgy Moss, but its museum-worthy wares aren’t housed behind glass cases; instead, they are scattered throughout the store on a makeshift “house.” Blue structures made out of polyurethane foam, wood and stone make up staircases, benches and columns that serve as display cases. Customers can buy these arrangements, and once the “house” is gone, a new interior will be created in its place. The art-object home goods strewn about include an ornate aluminum electric radiator that hangs on a wall ($12,000), a chair made out of rags ($5,200), a hanging light fixture made from old-fashioned milk bottles ($210) and a a wineglass doorbell . Let the I-wish-I-had-enough-money-to-afford-this gawking begin.
Venue name: Droog
Address: 76 Greene St
New York

Cross street: at Spring St
Opening hours: Mon-Sat 11am-7pm; Sun noon-6pm
Transport: Subway: N, R, W to Prince St; 6 to Spring St
Do you own this business?
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