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Photograph: Camille A Fernandez
Greenwich Village

We’re stoked that this affordable beauty brand (sold at chains such as Dollar General and Target) now has its first stand-alone store. Inside the black-and-white space, you’ll spot shades for eyes ($1–$6), lips ($1–$5), face ($1–$6) and nails ($2), as well as brush sets ($3–$75) and palettes ($5–$35). A makeup station hosts gratis application lessons, allowing you to test out 144-piece eye-shadow palettes ($15), lip exfoliators ($3), makeup-setting mists ($3), bronzer-blush sets ($3) and mineral-infused primers ($6).

Venue name: E.L.F. 
Address: 741 Broadway
New York

Cross street: at Astor Pl
Opening hours: Daily 10am–8:30pm
Transport: Subway: N, R to 8th St–NYU; 6 to Astor Pl
Do you own this business?

Average User Rating

5 / 5

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