As a firm believer that every neighborhood needs a hat shop, Ben Goorin brought Goorin Bros. hats to NYC in not one, but two locations (a West Village locale is slated for later this fall). Born into the fourth generation of a family that has provided all-American toppers since 1895, it’s no wonder Goorin is so committed. The boutique pays homage to the brand’s deep history by using furnishings—like an oak Kellogg wall phone from 1901, a chandelier crafted from a phonograph horn and antique mirrors—to transport customers back into a 19th-century cap boutique. Although the Heritage line preserves designs that are more than 100 years old, including classic bowler styles ($110), the 1333 Minna line keeps Goorin Bros. modern with constantly updated collections featuring collaborations with artists. Funky guys will be pleased with Hawaiian-inspired fedoras designed by Orly Locquiao ($85) and newsboy caps adorned with an illustrated woman by Reyes & the Mac ($75). Meanwhile, ladies will love girly flat-top woven caps ($54) and felt cloches ($55).
Goorin Bros. Hat Shop
|Venue name:||Goorin Bros. Hat Shop||Contact:|
195B Fifth Ave
|Cross street:||between Sackett and Union Sts|
|Opening hours:||Mon–Fri 11am–7pm, Sat 10am–8pm, Sun 11am–6pm|
|Transport:||Subway: R to Union St|