This women’s boutique, stocked with flirty, colorful duds from the likes of Yumi Kim and Plastic Island, is the third location of the Project Shops chain (the first two are in Greenwich Village and Nolita), and it features the now-trio’s signature mod aesthetic: white walls, shiny white-tiled floors, hanging glass bubble lamps and black-and-white–patterned wallpaper. Four rolling racks feature adorable, affordable items like Dolce Vita boho strapless maxidresses ($106), Yumi Kim sleeveless floral rompers with drawstring waists ($196) and Plastic Island dresses with eye-catching back cut-outs ($189). A large table in the middle of the boutique is topped with warm-weather–worthy accessories like Jeffrey Campbell strappy wedges ($98) and Dolce Vita beaded sandals ($66).
|Venue name:||Gramercy Project|
240 Third Ave
|Cross street:||at 20th St|
|Opening hours:||Mon–Sat noon–8pm, Sun noon–7pm|
|Transport:||Subway: 6 to 23rd St|