With five outposts in New York City, this Manhattan-born chainlet has clearly hit on a winning mix of goods. The glossy white spaces, which are permamently packed with girls who crave this season's “it” bag, give equal play to heavyweight designers such as Chloé and Stella McCartney along with more obscure, up-and-coming labels. Beyond a host of party dresses and flowy tops, you can turn here for on-trend accessories and a host of denim lines as well.
98 Prince St
|Cross street:||between Greene and Mercer Sts|
|Opening hours:||Mon–Sat 11am-8pm, Sun noon-7pm|
|Transport:||Subway: N, R, W to Prince St.|