Iro

Iro men’s hooded sweatshirt, $428
Soho
You could previously score this covetable French brand’s goods only at high-end shops such as Barneys New York and Intermix. Its first U.S. store, featuring modern black-and-white decor, carries trend-driven yet easy-to-wear separates ($130–$1,200) and accessories ($150–$550) for both sexes. Ladies will love crochet minidresses ($825), faded-camouflage skinny jeans ($324) and perforated tees ($276), while guys will want printed linen shirts ($172) and hooded sweatshirt jackets ($446).
Venue name: Iro
Contact:
Address: 450 Broome St
New York
10013
Cross street: at Mercer St
Opening hours: Mon–Sat 11am–7pm, Sun noon–6pm
Transport: Subway: 6 to Spring St (Lafayette St); N, R to Prince St
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