IWC

IWC
Midtown
Those looking to spend some serious cash on a timepiece should visit this luxury Swiss watch company’s first NYC store. The 3,000-square-foot bi-level space resembles the bachelor pad of a dapper renaissance man. Two fireplace-bedecked dens—one dubbed the Pilot Room, which contains vintage remote-control planes and a working flight simulator (available for $39,000 if you’re feeling adventurous, although you can test it for free), and another called the Portuguese Room, filled with white leather couches and modeled after the interior of a yacht—will keep you entertained while checking out the handcrafted watches ($4,500–$136,000). Invest in classic hand-wound steel chronographs ($10,800–$55,000) or polished military-inspired pilot’s watches ($4,900–$60,000). You’ll also find luxe sunglasses ($500) made in collaboration with military apparel brand Cressi.
Venue name: IWC
Contact:
Address: 535 Madison Ave
New York

Cross street: between 54th and 55th Sts
Opening hours: Mon–Sat 10am–6pm
Transport: Subway: R to 53rd St
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