The pop-up version of this Chinese chain has been open in Soho since December 2009, and it became a permanent storefront a few blocks over in May 2010. With more than 600 locations throughout Europe and Asia, JNBY (which stands for Just Naturally Be Yourself) settled into an industrial space—its first shop in the U.S. The new spot doesn’t disappoint, offering the brand’s signature inventive knits and architectural pieces. Fresh spring items include dolman-sleeve frocks ($185); harem pants with draped pockets ($245); and sheer tank dresses, ideal for layering ($80).
75 Greene St
|Cross street:||between Broome and Spring Sts|
|Transport:||Subway: N, R to Prince St|
|Price:||Mon–Sat 11am–7pm, Sun noon–7pm|
|Do you own this business?|