Joie

Soho
Joining an Upper East Side location, the second NYC store from this California brand boasts casual-cool womenswear ($28–$1,050) and accessories ($85–$425) from the eponymous line, plus baubles ($105–$575) from feminine jewelry brands such as Hortense and Dream Collective. The minimalist, loftlike space features high ceilings, custom upholstery and stacked Lucite trunks. Find all of the company’s collections, including shoes ($85–$425), handbags ($185–$355) and the newly launched Folle de Joie fragrance ($98). Pair printed silk pants ($248) with multicolored striped sweaters ($228), then accessorize with Hortense rose-gold chain bracelets ($295) or Dream Collective boho cuffs ($195). For more festive occasions, grab scallop-neck beaded tops ($478).
Venue name: Joie
Contact:
Address: 114 Wooster St
New York

Cross street: between Prince and Spring Sts
Opening hours: Mon–Wed, Fri, Sat 11am–7pm; Thu 11am–8pm; Sun noon–6pm
Transport: Subway: J, Z, N, Q, R, 6 to Canal St
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