Journelle

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Soho
This fancy French-sounding alternative to Victoria’s Secret is bringing its curated selection of more than 60 upscale lingerie brands (The Lake and Stars, Bordelle, Damaris) to its second NYC location in Soho. Just like at the Union Square flagship, the selection spans from everyday T-shirt bras and shapewear to seriously sexy bodysuits and bustiers in sizes 28AA to 38G. White oak floors, silk purple curtains and a library nook create an intimate setting for perusing undergarments, but it’s the spacious private dressing rooms where you’ll want to linger: Comforts like flattering lighting, Italian chocolates and a fluffy white robe make it enjoyable to try on lace-trimmed Eberjey chemises ($68), alluring Elle Macpherson mesh bras ($80) and matching thongs ($35), and comfy Fleur’t Lulu boy shorts ($35).
Venue name: Journelle
Contact:
Address: 125 Mercer St
New York

Cross street: between Prince and Spring Sts
Opening hours: Mon–Fri 11am–8pm, Sat 11am–7pm, Sun noon–7pm
Transport: Subway: 6 to Spring St (Lafayette St); N, R to Prince St
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