La Vérité

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Lenox Hill
Find everything you need to fulfill your boudoir fantasies at this chic Parisian lingerie brand’s first stateside store. Veteran designer Albert Papouchado (known for his avant-garde, imported French fashions) sold his women’s clothing company to Max Azria in 2005 before developing his luxurious and romantic lingerie line five years later. La Vérité’s delicate, vintage-inspired intimates ($49–$275) are crafted using silk, satin, organza, Calais lace and detailed embroideries by seasoned corsetieres at the label’s design office in Paris. Ogle the goods throughout the purple-and-lime-green–painted space, including embroidered push-up bras ($129) with matching G-string panties ($99), vibrant semisheer bustiers ($189) and ethereal-looking lace chemises ($139).
Venue name: La Vérité
Address: 1333 Third Ave
New York

Cross street: between 76th and 77th Sts
Opening hours: Mon–Sat 10am–7pm, Sun noon–5pm
Transport: Subway: 6 to 77th St (Lexington Ave)
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