You might want to put on a pair of shades before entering LimoLand’s flagship store, in the Meatpacking District: The 750-square-foot space is filled with a blinding rainbow of neon, silk-lined hoodies ($165), color-blocked windbreakers ($165) and pima cotton polo shirts ($90–$125) highlighted by color-changing LED lights. The French men’s streetwear label was founded in 2007 by art collector Jean Pigozzi, whose jet-setter lifestyle and bold personality influence the line’s travel-friendly coats ($225–$395), cashmere and merino wool sweaters ($110–$225) and Yoshida Porter for LimoLand duffel bags ($395). Guys looking for something a bit more restrained can still make a splash with navy blue Hartford for LimoLand swim trunks ($175), which are plain except for the brand’s blue-face Mr. Limo logo, based on the work of late Tanzanian artist George Lilanga.
829 Washington St
|Cross street:||between Gansevoort and Little W 12th Sts|
|Opening hours:||Mon–Wed, Fri, Sat 11am–7pm; Thu 11am–8pm; Sun noon–6pm|
|Transport:||Subway: A, C, E to 14th St|
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