When designing her debut store, Jenny Yuen faithfully channeled the spirit of Nathanael West’s 1930s novel about a newspaper advice columnist specializing in romantic woe. The shop’s vintage wallpaper evokes an old-fashioned sitting parlor, and the cozy writing nook—complete with antique typewriter—seems the perfect place to sift through correspondence from the lovelorn. The boutique is, as it turns out, the perfect place to browse Yuen’s nerdy-flirty ready-to-wear collection ($35–$325) and locally made leather bags ($125–$375), which are sold alongside jewelry from Erica Weiner and Digby & Iona. There are vintage romance novels on hand and a cheekily named Boy Toy Bench where shopping-weary boyfriends can lounge.
|Venue name:||Miss Lonelyhearts||Contact:|
250 Broome St
|Cross street:||between Ludlow and Orchard Sts|
|Opening hours:||Tue–Sun noon–7pm|
|Transport:||Subway: B, D to Grand St|
|Do you own this business?|