This Tokyo-based line with a cult following (mujirushi ryohin means “no-brand quality goods” in Japanese) specializes in deliberately unflashy housewares that design purists adore for their simple aesthetics and smart, streamlined packaging. The shop will win over local conspicuous consumers with its utilitarian-looking shelves ($14), sofas ($265) and steel chairs ($112).
16 W 19th St
|Cross street:||between Fifth and Sixth Aves|
|Opening hours:||Mon–Sat 11am–8pm, Sun 11am–6:30pm|
|Transport:||Subway: L, N, Q, R, 4, 5, 6 to 14th St–Union Sq|