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The sportswear brand has reopened its Soho location (the others are in Union Square and the Meatpacking District) with a new twist that brings the outside in. The 5,220-square-foot space has become a replica of NYC’s streets featuring crumbled-brick walls, wrought-iron railings and flashing neon lights. Shop workout gear ($20–$150) and then head to the subway-themed fitting rooms, equipped with mosaic-tile walls depicting transit stops and manhole-cover-imprinted flooring. Both sexes can score technologically engineered sneakers, such as the BioWeb Elite ($100), a lightweight fit that supports your feet during intense workouts, and the Faas 500 v2 ($100), a breathable design comprised of mesh, foam and rubber. Outerwear is also available, ranging from a reversible men’s chambray jacket ($80) to a ventilated reflective running jacket ($60) for women.

Venue name: Puma
Address: 521 Broadway
New York
Cross street: at Spring St
Opening hours: Mon–Thu 10am–8pm; Fri, Sat 10am–9pm; Sun 11am–7pm
Transport: Subway: N, R to Prince St; 6 to Spring St (Lafayette St)
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