The sportswear empire is opening its first-ever concept store, a bi-level space that is a gym and a retail shop in one. The main level features mostly gray decor, with hand weights scattered around the room and gymnastics bars on the walls to create a sporty atmosphere to stimulate your athletic drive. If you’ve got the cash to splurge on a membership ($200–$275 per month, with the first session on the house), you’ll be able to show off your new athletic duds in the downstairs workout space. Trained sales associates are on both levels to provide gratis nutrition and fitness consultations, as well as advice on the shoes and clothing best suited for your chosen activity. Ladies wanting to update their activewear should check out colorful jackets ($135), cropped pants ($50) and racerback sports bras ($42), while guys can try on zip-up hoodies ($150), breathable board shorts ($58) and knee-high socks ($25).
|Venue name:||Reebok FitHub||Contact:|
420 Fifth Ave
|Cross street:||at 37th St|
|Opening hours:||Mon–Sat 10am–9pm, Sun 11am–6pm|
|Transport:||Subway: B, D, F, M, N, Q, R to 34th St–Herald Sq|