Tortoise & Blonde

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Tortoise & Blonde gradiant glasses, $137
Launched in New Jersey by father-son team Steven and Evan Weisfeld in 2010, this affordable e-commerce eyewear company sets up a permanent shop on the second floor of Urban Outfitters’ Noho store. You’ll find the full 35-piece collection ($97–$177, including lenses), as well as a limited-edition line exclusive to Urban Outfitters, stylishly displayed in retro-fitted Roadie cases, once used by musicians to carry equipment. Standouts for men include faux-wood sunglasses ($137) and semi-rimless specs ($117), while ladies should look for cat-eye frames ($97) and tortoiseshell glasses ($97). Have your prescription filled in the frames of your choice—the finished product will be shipped to you for free in just three to five days.
Venue name: Tortoise & Blonde
Address: 628 Broadway
New York

Cross street: between Bleecker and E Houston Sts
Opening hours: Mon–Sat noon–8pm, Sun noon–6pm
Transport: Subway: B, D, F, M to Broadway–Lafayette St
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