Town Shop

Photograph: Melissa Sinclair
Chantelle T-shirt bra, $76; and matching thong, $30; both at Town Shop
Upper West Side
The family-run lingerie boutique celebrates 125 years with a move to a larger storefront across the street. The vintage-inflected decor was inspired by photos of one of the company’s clothing stores on Madison Avenue in the 1950s. The undergarment experts stock more than 100 brands of unmentionables ($42–$190), including Chantelle, Natori, Wacoal, Spanx and PrimaDonna, with bra sizes ranging from AA to K. The 12 fitters work their magic as they eyeball your proportions, send you to a dressing room and bring you styles to try that are guaranteed to flatter your bust. You’ll find a large selection of swimwear ($32–$391), such as Cleo by Panache bandeau bikinis ($59) and Nanette Lepore floral swimsuits ($80-–$160), as well as Body Wrap shape wear ($38–$91) and Hanky Panky lace panties ($18–$38). Hit the snooze button in Elle Macpherson silk chemises ($78) and stock up on hosiery ($9–$50) from Berkshire, Calvin Klein and Wolford.
Venue name: Town Shop
Contact:
Address: 2270 Broadway
New York

Cross street: at 82nd St
Opening hours: Mon–Fri 10am–7pm, Sat 9:30am–6pm, Sun 11am–5pm
Transport: Subway: 1 to 79th St
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