Under Armour

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Soho
This Soho flagship proves that Under Armour offers more than just sweat-wicking workout shirts. Digital displays and a gigantic Under Armour logo made of more than 2 million LED lights help highlight the offerings. Look for exclusive MLB- and NYC-themed products; performance monitors like the Armout39 ($100); and SpeedForm Apollo ($100), the company's latest version of comfortable running shoes. A concept space dubbed the "Rowhouse Basment" offers customers private consultations with professional athletes, while the dressing rooms are stocked with free bottled water.
Venue name: Under Armour
Contact:
Address: 583 Broadway
New York
10012
Cross street: between W Houston and Prince Sts
Opening hours: Mon–Sat 10am–9pm, Sun 11am–7pm
Transport: Subway: N, R to Prince St; B, D, F, M to Broadway–Lafayette St
Price: $$$
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