“Just a bunch of women sitting around, eating crunchy chips in public, licking our fingers generously and maybe pouring the little broken pieces into our mouths,” reads the Facebook event listing. On first glance, it looks like someone's idea of a generally wholesome get-together. But as of this morning, there are close to 7,000 people interested in the event at the Austin Capitol, and it's all in the name of protest.
Hosted by Austin NOW (National Organization for Women), the snacking event is in response to a rumor about PepsiCo developing "low crunch" Doritos for women, based on a survey that, according to PepsiCo CEO Indra Nooyi, revealed that women “don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their mouth.”
To which Austin NOW says: Fuck that. Doritos has since denied that they're making such a lady chip, but this Sunday, February 11, from 3 to 4pm, Austin NOW will host a "chip-in" in front of the Capitol, and have encouraged everyone attending to bring their own chips for loud crunching, plenty of finger licking and, you know, just generally eating a bag of chips like a normal human being. The first 100 attendees will receive a free bag of chips from local company Pacqui Chips (and in general, you'd be wise to bring non-PepsiCo brand chips to the event).
Mark yourself as "Interested" or "Going" on Facebook here. Oh, and men? You're definitely welcome to loudly eat chips, too.