Sxsw Session W/ Ad Council, P&G, Fast Co And Pereira & O'dell

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Sxsw Session W/ Ad Council, P&G, Fast Co And Pereira & O'dell

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Join us Monday evening, March 16, at SXSW at the Hyatt Regency Austin for a discussion about emotion in advertising. It’s time to stop blaming the onions and admit it, todays’ ads and online videos are making us cry. There seems to be an increasing desire among marketers to move from the funny, sexy, aspirational associations with their brands in favor of making a connection with their consumer with an emotional gut punch. From Skype’s stirring story of two girls whose friendship flourished half a world away, to Swiffer’s inspirational look into the domestic life of a disabled man, emotional content is only growing stronger as a teary trend in the advertising landscape. We’re moved, but do we act? And what’s fueling this trend? Why is more value being placed on true story content that promises a good cry? Hear from brands and advertisers on both sides of the (sob) story to learn when sentiment trumps logic and how to incite that deeper connection without being emotionally manipulative. We’ll discuss the role that social sharing and technology play while maybe—just maybe—shedding a tear or two. SPEAKERS: Pete Carter Marketing Dir & Creative Strategist Procter & Gamble PJ Pereira CCO & Co-Founder Pereira & O'Dell Teressa Iezzi Writer, Editor Fast Company Heidi Arthur SVP, Group Campaign Dir Ad Council

By: Pereira & O'Dell