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Sxsw Session W/ Ad Council, P&G, Fast Co And Pereira & O'dell
Advertising
Time Out says
Join us Monday evening, March 16, at SXSW at the Hyatt Regency Austin for a discussion about emotion in advertising.
It’s time to stop blaming the onions and admit it, todays’ ads and online videos are making us cry. There seems to be an increasing desire among marketers to move from the funny, sexy, aspirational associations with their brands in favor of making a connection with their consumer with an emotional gut punch. From Skype’s stirring story of two girls whose friendship flourished half a world away, to Swiffer’s inspirational look into the domestic life of a disabled man, emotional content is only growing stronger as a teary trend in the advertising landscape. We’re moved, but do we act?
And what’s fueling this trend? Why is more value being placed on true story content that promises a good cry? Hear from brands and advertisers on both sides of the (sob) story to learn when sentiment trumps logic and how to incite that deeper connection without being emotionally manipulative. We’ll discuss the role that social sharing and technology play while maybe—just maybe—shedding a tear or two.
SPEAKERS:
Pete Carter
Marketing Dir & Creative Strategist
Procter & Gamble
PJ Pereira
CCO & Co-Founder
Pereira & O'Dell
Teressa Iezzi
Writer, Editor
Fast Company
Heidi Arthur
SVP, Group Campaign Dir
Ad Council
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