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[title]What you choose to drink says a lot about you. The thought of a whisky-sipper may bring a specific profile to mind, but Johnnie Walker Black Ruby is shaking things up… quite literally, with a new premix cocktail. The new Johnnie Walker Black Ruby Blackberry and Soda mixes Johnnie Walker Black Ruby whisky with fruity flavours, elderflower and soda for the kind of drink that could turn even the most apprehensive drinker into a whisky lover – speaking from experience.
If the fruity number sounds like a bit of you, know that your soon-to-be drink of choice is backed by a pretty awesome ethos. This year, Johnnie Walker Black Ruby announced that it would be the official presenting partner of SXSW Sydney’s 2025 music festival. What better way to kick things off than with a Black Ruby launch party.
Think Chin Chin decked out in 50 shades of ruby rouge, from warm florals and red drapes to a massive Johnnie Walker Black Ruby vending machine and freshly-shaken tipples. The star-studded event spotlighted ARIA nominated pop singer Charley and funky DJs Yes Boone and Mowgli May. Between our bubbly Johnnie Walker Black Ruby and the pumping bass of the talented home-grown artists, the energy was high and partiers were in good spirits (pardon the pun).
We tried Johnnie Walker Black Ruby in all different forms: as a fruity RTD, a pretty-in-pink sour cocktail and as a Negroni. Consider us converted whisky drinkers because each tipple was better than the last. If it’s any taste of what’s to come from the SXSW Sydney music partnership, catch us at the festival in October grooving out to some banging music sets with a can in hand.
Try a Johnnie Walker Black Ruby, Blackberry & Soda from your nearest Dan Murphy’s or BWS.