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HelloSafe’s 2026 Prosperity Index looks beyond income and GDP to rank the ‘richest countries’

Wealth is an incredibly hard thing to measure. These days, it goes far beyond your income or material possessions, to encompass health, happiness, freedom and a whole lot of things money simply can’t buy.
While rising living costs are hitting Aussies hard right now (we feel you), our overall quality of life remains among the best in the world. That’s part of the reason why Australia has just ranked 15th on a 2026 Prosperity Index that looks beyond economic output alone.
This new analysis from HelloSafe acknowledges that traditional rankings of ‘richest countries’ focus on GDP per capita, which is misleading, as it falsely assumes national output is evenly distributed. In light of this, they assessed overall prosperity in more than 50 countries by combining measures of economic power, income distribution and human development. Each indicator was weighted according to its impact on long-term prosperity, providing a ranking that suggests which countries are the wealthiest, not just on paper, but in the daily lives of their citizens.
Overall, Europe dominates the 2026 richest country ranking, sweeping the top five positions. Norway (77.65) takes the top spot for the first time in the index’s history, ahead of Ireland (75.06) and Luxembourg (74.39). The Scandinavian country not only recorded the world’s highest gross national income (income earned by a country's residents and businesses), but it also boasts the most balanced social model of any top-20 nation.
Australia was one of only six non-European countries in the top 20, and the sole representative from Oceania. Our nation landed 15th, with a total score of 46.24, placing us just ahead of Austria, the United States and Canada. The index reveals that the United States has the highest relative poverty rate of any top-20 country at 18 per cent, proving American wealth is very unequal. It’s a reminder that while a country may be ‘rich’ by GDP standards, its prosperity isn’t necessarily balanced. You can read more into the rankings here.
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