Few things excite grocery shoppers more than the mysterious middle aisle at Aldi. One of the best things about the bargain supermarket chain’s “aisle of dreams” is that you never quite know what surprises you’ll stumble upon. Night vision goggles, outdoor fire pits, diamante dog bowls, miniature waffle makers – it almost definitely wasn’t on your shopping list, but somehow it always ends up in your basket.
Frugal fans who just can’t get enough of Aldi’s weird and wacky products will soon be able to flaunt their love for the brand, with Aldi set to release a brand-new streetwear range featuring everything from striped white slides and trendy sweaters to emotional-support water bottles and slick umbrellas.
Hitting stores across Australia on Saturday, April 13, the first-ever Aldimania collection will include 23 “straight fire” pieces of streetwear swag – all priced under $20. Like any of Aldi’s hottest Special Buys, we predict these limited-edition pieces will fly off the shelves, so we recommend taking the ‘run, don’t walk’ approach to secure your Aldimania goodies.
You’ll be able to strut down the middle aisle with confidence sporting a pair of striped Aldmania slides for $7.99 (paired with matching socks for extra cred, of course), or sleek white sneakers for $19.99. You can also rep Aldi’s signature colours on your next grocery run with sweatshirts, hoodies, tracksuits and tees. Why not even ditch the cabbage for one of Aldi’s extremely affordable accessories – all priced under $8 – including beanies, hats, umbrellas and a double-insulated mug?
Middle aisle, we’re coming for you.