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We’ve all been there. It’s 3pm on Hump Day and all you can think about is inhaling a block of chocolate. What do you reach for? A gooey Turkish Delight, a crumbly Flake, a nutty Picnic or a classic Dairy Milk? Perhaps all four, if you’re feeling cheeky.
If Australia had a superpower, eating chocolate would definitely be one of them. Aussies are among the world’s biggest chocoholics, consuming roughly six kilograms of the sweet stuff per person each year. We have Cadbury to thank for a chunk of this. The brand produces a whopping 57,000 tonnes of chocolate every year – more than any other chocolate brand in Australia.
I was lucky enough to go behind the scenes at Cadbury’s massive factory in Claremont, Tasmania, which has been operating for more than 100 years and produces roughly 200 different products. Not only did I get a peek at how all the magic happens (it really is a Willy Wonka dream), but I also got to taste a whole bunch of chocolate blocks myself. Naturally, I have my favourites… which got me thinking: what are the most popular Cadbury chocolate bars in Australia? I asked the chocolate gods to spill the (cocoa) beans and here are the results…
Topping the list in 2025 is the Cadbury Twirl, a delicate, melt-in-your-mouth treat made from thin ripples of chocolate, with each bar featuring its own unique swirl. At the Tassie factory, they make more than 4,000 tonnes of Twirl products per year, equivalent to more than 110 million bars! Fun fact: each Twirl takes roughly 50 minutes to make from start to finish.
Next up is Fry’s Turkish Delight – originally called Cadbury Rosebud – featuring a soft, rosewater-infused jelly-like centre coated in Cadbury’s classic milk chocolate. It’s not one I would’ve picked (a little too sweet and chewy for my taste), but clearly it has a loyal fan base.
Taking out third place is the iconic Cadbury Dairy Milk – the signature bar that started it all. When it was first launched in Australia, it was made with a generous “glass and a half” of fresh milk from Tasmanian farms. That legacy still runs strong, with the Claremont factory sourcing more than 110 million litres of milk each year from 50 local dairy farms, accounting for 12 per cent of Tasmania’s total milk production!
We’re proud to see Australia’s very own invention, the Cherry Ripe, ranks as the fourth-most popular chocolate bar. Born in 1924, its rich combo of cherries, coconut and dark chocolate has been winning over Aussies ever since. Keen to see if your favourite choccie bar made the top ten? You can see the full list below.
Sweet side note: While Cadbury discontinued public tours of its Tasmanian factory in 2015, there are plans to open a brand-new $150 million chocolate experience next door in 2027. This choccy wonderland is everything your sweet dreams are made of – think an interactive cacao forest, a build-your-own bar studio, a hands-on masterclass kitchen and a chocolate emporium (AKA free samples galore).
The 10 most popular Cadbury chocolate bars in 2025
- Twirl
- Turkish Delight
- Dairy Milk
- Cherry Ripe
- Picnic
- Crunchie
- Dairy Milk Marvellous Creations Jelly Popping Candy & Beanies Bar
- Boost
- Flake
- Twirl Breakaway