Imagine if every holiday came with an epic stash of perks – free upgrades, early check-in, discounted dining and exclusive experiences. You don’t need a VIP pass to score them on your next trip. One of the world’s leading hotel brands, Accor, has just launched a premium annual travel subscription – and for avid jetsetters, it might be one of the best value-for-money deals of the year.
With more than 4,500 properties across the world, there’s a good chance you’ve stayed or dined at an Accor hotel while travelling. They’re the powerhouse behind some of the Asia Pacific’s top hotel brands – from luxury favourites like Raffles, Sofitel, MGallery and Mondrian, to more wallet-friendly options like Mantra, Novotel and Mercure. Rings a bell, right?
To help guests unlock a new level of travel perks, Accor Plus just launched ALL Accor+ Explorer – a savvy annual membership that gives access to elite privileges and experiences across its entire portfolio of hotels, restaurants and bars. From day one, members are instantly upgraded to Gold status or higher, granting them benefits like room upgrades, early check-in and late check-out. Talk about VIP treatment!On top of that, members enjoy two free nights each year at hotels across the Asia Pacific (yep, including Raffles Singapore), up to 50 per cent off stays, and up to 30 per cent off restaurants and bars. In Australia, that includes hotspots like the newly-opened Lee Ho Fook at Sydney’s heritage-listed Porter House and the Mediterranean-inspired coastal eatery LiTO at Mondrian Gold Coast.
The coolest part? Explorer members also score invites to thousands of exclusive events across the region. Think a private New Year’s Eve dinner paired with a scenic flight over Antarctica or a degustation pop-up by a Michelin-star chef.
“Despite subscriptions evolving to become an integral part of everyday life, from streaming content, accessing software, and buying the things people love, travel is underserved,” says Emilie Couton, CEO of Accor Plus. “With the subscription market expected to reach USD $2 trillion (AUD $3.08 trillion) over the next eight years, we anticipate paid travel subscriptions will become a defining trend in the way we travel. Especially for the next generation of travellers.”
The travel subscription is $349 per year – but members are expected to gain more than double that in value through savings, benefits and more. You can find out more about the ALL Accor+ Explorer membership here.