The City of Fremantle is proud to present two powerful workshops with arts and marketing consultant, Paula Silbert. Here’s the first!*
Four Drop Dead Absolute Essentials for Artists. (What gallerists, funders, fans and your peers totally need) with Paula Silbert
Paula Silbert presents her in-demand 2 hour visual arts workshop crammed with professional and peer feedback and solutions.
It’s a quartet of ‘necessities’ delivered in 30-minute, up-tempo presentations with current information, actions and interactions.
1. Practice and Priorities. How to make beautiful art while juggling life’s irritating responsibilities.
2. making₁ + maRkETing₂ + mENTORing₃. The formula for success.
3. Fake it till you make it! Be your own agent – behave like a gallerist, curator and arts manager (so you’ve got a better chance of being selected ).
4. Amazing! I saw your art at... Galleries promote and sell, but chances are you’ll probably need other outlets, too. Where, when and why to show your work.
5. A self focused planning session with professional and peer feedback. Invaluable working connections are formed!
Tutor Biography: Paula Silbert Arts Consultancy has over 30 years of direct experience addressing the issues which effect the Creative Industries and Media. Marketing advisor to four state gallery directors, she was founding director of the Fringe Festival. She lectured Arts Management and Communications at the renowned Western Australian Academy of Performing Arts, and curated a 100 piece art collection for St John of God Health Care. Thousands of arts achievements and exhibitions have reached huge audiences thanks to her top-rating segment Smart Arts broadcast on Austereo and Fairfax radio networks since the 1990’s. Paula is a mentor and friend to artists and arts managers.
Time/duration: A two hour workshop including work booklet for participants
Suitability: Urban and regional public artists, visual artists, crafts practitioners, designer makers, mural artists, emerging, mid-career and established artists, art teachers, and their peers.
No marketing qualification or experience is necessary.
N.B. This is not a digital marketing workshop and does not teach social media.
Date: Saturday, 30th April, 2016
Registration: 9.30am
Workshop Commencement: 10.00am sharp
Workshop Conclusion: 12.30pm
Location: Fremantle Arts Centre, 1 Finnerty Street, Fremantle.
Workshop Fee: $60. Morning tea is provided
Bookings Essential: Bookings can be made via fac.org.au or by calling 9432 9555
*Keep your eye out for the announcement about Paula’s next workshop at FAC – a two day workshop Self Marketing. Surviving the Visual Arts and Media with Practical Steps, Tough Love and Good Old Common Sense on 10th and 11th June. 2016.
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