Fouchault Optic

The name Fouchault is synonymous with eyewear in Geneva, as the brand has existed since 1875. The staff are young, hip, and friendly and have done their research – not just about each of the 20 brands they stock (more than half exclusively) but also about what suits you. Take time and your credit card and be prepared to invest both. Staff will sit you in a large leather chair and guide you through the best frames to suit your face. The brand selection is creative and leans towards specialist eyewear designers rather than big luxury brands. Choose from edgy brands such as Thierry Lasry with Cutler and Gross, Oliver Peoples, Alain Mikli and other giants of the designer eyewear world. If a brand has a buzz about it – such as Victoria Beckham – you're bound to find it here.