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[title]Award-winning R&B star Jason Derulo dazzled an excited crowd in San Diego this past weekend to celebrate the launch of Hilton’s largest-ever marketing campaign and its 2016 concert series. "Trumpets"! "Talk Dirty"! "Want to Want Me"! All the hits were there setting bodies wiggling in Derulo's highly entertaining and energetic open-air set outside Hilton San Diego Bayfront.
Derulo kicked off his hour-long show with the hit song, "Trumpets", and his infectious charisma instantly took over the entire bay. Hilton had given concert goers interactive wristbands that flashed in-sync with each song, which created a sea of glistening lights as 2000+ people waved their hands in the air throughout the night. Backed by his band and four exceptional dancers, Derulo proved himself a master of on-stage presence through his impressive stamina and choreography. There was never a lull in the show and the Miami-born performer's genuine appreciation of the crowd made the concert an absolute delight. The night ended on a high note with, a now shirtless, Derulo dedicating "Want to Want Me" to all the single ladies in the audience. Afterwards, Derulo graciously thanked his fans before exiting the stage with that great big grin of his.
Jason Derulo’s surprise show in San Diego was the first performance of the 2016 concert series for music fans around the world—over the year, Hilton will hit us with exclusive, killer concerts in some of the coolest cities on the planet. HHonors members can use their Points to bid on experiences via the Hilton HHonors auction platform and start rocking. Each concert will be a perfect pairing of artist and location. Think Grimes in Berlin and Gary Clark Jr in Austin.
These once-in-a-lifetime concerts are just one of the many perks HHonors loyalty program members can experience when they book directly with Hilton. The company’s new campaign, “Stop Clicking Around,” encourages travelers to book directly to take advantage these perks, get exclusive discounts, and overall, make their stay more memorable. Throughout 2015, Hilton engaged thousands of music fans, who redeemed a total of 35 million HHonors Points—offering them unforgettable moments, from intimate hotels concerts with UK fan-favorite Jess Glynne at Hilton London Bankside to a private dinner with Kodaline at House of Blues in Chicago.
Jealous you missed out? No need to worry. Just like last year, Hilton HHonors members are able to take advantage of these exclusive benefits by using their HHonors Points to bid on the following just-announced 2016 concert experiences and extraordinary artist connections. These include:
- Elle King at Diplomat Resort & Spa, A Curio Collection by Hilton in Miami on Friday, April 8
- Halsey at Hilton Tokyo Odaiba in Tokyo, Japan on Wednesday, May 4
- JR JR at Hilton Toronto on Saturday, June 25
- Grimes at Hilton Berlin on Wednesday, July 19
- Kip Moore at DoubleTree by Hilton Hotel Nashville Downtown on Wednesday, August 31
- Gary Clark Jr at Hilton Austin on Friday, October 28
Outside of the lineup, HHonors members can also use their Points for other unforgettable experiences with their favorite artists including a private dinner with Aussie rockers Wolfmother (we promise they'll be on their best behavior), a fishing experience with Maddie & Tae, an exclusive album listening session with Goo Goo Dolls, a style session with Grammy-wower Andra Day and meet and greets with various artists all around the world, including Vance Joy, Tom Jones and Of Monsters and Men.
Become a Hilton HHonors member today to take advantage of these and other great benefits, visit HHonors.com. To take part in future exclusive concerts, check out HHonors.com/auctions to bid on the next big concert experience!