Fashion photographer Johnny Moncada turned Vera Gräfin von Lehndorff-Steinort into the supermodel Veruschka. This bijou collection of photographs is from an archive that was previously thought lost. Taken in 1963-64, they show Veruschka enjoying the good life in Rome, Capri, Sardinia and other glamorous Italian locations.
After a false start in New York, it was her work with Moncada in Italy that led to her becoming one of the world’s first true ‘supermodels’. Under his careful supervision, Vera’s metamorphosis into Veruschka saw her earnings climb to $10,000 a day, as well as bringing about a revolution in fashion modelling that can still be seen today.
The images were discovered by the photographer’s daughter upon his death, sealed in a trunk for more than 40 years. This is the first time they have been exhibited publicly, and they afford the viewer a fresh perspective on fashion photography in the 1960s.
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