Return of the Rudeboy at Somerset House

Don your best mohair suit and thin ties, boys, because Rudeboy culture is due a big comeback this summer, thanks to this major Somerset House exhibition. Created and curated by photographer and filmmaker Dean Chalkley and creative director Harris Elliot, the show will be featuring a series of portraits, installations and set pieces designed to capture the essence of what it means to be a Rudeboy (or Rudi) in the 21st century. Over the course of the past year the duo have photographed more than 60 sharply dressed individuals across the UK, documenting the life, style and attitude of the re-born and growing urban group. But far from being another street style project, multimedia installations and set pieces will be exposing the everyday details of the modern Rudeboy portrayed - from the music he listens to, and the briefcase he carries to his daily grooming routine. Speaking of which, if your own bounce needs a sharpen up, you’ll be able to get a hair cut or beard trim from a top Rudeboy barber at the pop-up grooming station taking place within the space. Just book prior to attending.