Using the same naming convention as Dream Bags Jaguar Shoes in Shoreditch or Printers & Stationers off Columbia Road – ie open a bar but keep the old premises’ name – is this new spot hidden away under one of the many clothiers and couturiers around Petticoat Lane. The area between Bishopsgate and Whitechapel is mainly deserted in the evening apart from the ghoulish Jack the Ripper groups, which makes a visit to Discount Suit Company feel even more clandestine.
Behind the heavy curtain at the foot of the stairs off Wentworth Street is a simply kitted-out space with rather cool repurposed antique furniture forming the bar. Lighting is low, but not as low as the ceilings – the beams of the shop above are inches above the heads of drinkers. Taller visitors are advised not to get too carried away over the jump-up Northern soul soundtrack.
With just two beers and one of each colour of wine, it’s all about the cocktails. They’re bespoke variations on the classics, with prices that are more Burton than Savile Row – all £7.50. They all read temptingly on the menu: a Subtle Peat was a simple but effective mix of blended Scotch, Islay malt and lemon creole bitters, and inspired by a rather more balmy climate is the Skipper, with Nicaraguan rum, Carpano vermouth, white port and bitters. Food starts and ends with olives.
There are so many bars in London now calling themselves ‘speakeasies’ that it probably won’t be long before all branches of Revolution across Britain have their signage removed and half their lightbulbs unscrewed. But DSC is cut from a different cloth: it’s a genuinely low-key little bar that demands effort to find it.