Freud

  • Bars and pubs
2 Love It
Covent Garden

Back in the late 1980s, this was the place to be. A hidden cellar with a faintly industrial feel, it carried with it a certain easy-going democracy, a welcome change from style-trial nightclubs and members-only enterprises such as the Groucho. After what seems a lifetime, it hasn’t changed a bit.

The 40-odd affordable cocktails (£5.50-£7.25), stencilled above the busy bar counter, are strong and served with ceremony: a Holy Freud Lemonade contains vodka, lychee, lemonade and elderberry, while mojitos come in several varieties. Some 15 types of bottled beer include Meantime, Budvar and Zywiec, while wine starts at a bargain £3.35 a glass.

Rotating art exhibitions dot the aged-concrete walls; it does, after all, say ‘Café Bar Gallery’ in red neon outside. Who’d have thought it would survive so long?

Venue name: Freud
Contact:
Address: 198 Shaftesbury Avenue
London
WC2H 8JL
Opening hours: Open 11am-11pm Mon-Wed; 11am-1am Thur, Sat; 11am-2am Fri; noon-10.30pm Sun. Food served noon-4.30pm daily
Transport: Tube: Tottenham Court Road tube

Average User Rating

4 / 5

Rating Breakdown

  • 5 star:2
  • 4 star:2
  • 3 star:0
  • 2 star:1
  • 1 star:0
LiveReviews|5
1 person listening
Samantha H

Reliable strong cocktails at Freud!  Can't always get a seat but I have always found the clientèle to be friendly and willing to share the space!  Great bar and a stand out one in the area of chains! 

Anna D
Staff Writer

I'd wanted to go to Freud for ages as so many friends recommended this place to me. I finally went there last week when my parents were visiting London. It was a little bit of a shock; I expected something more like LCC, not a concrete basement that was at that moment (5pm on Friday) completely empty. But soon we settled in, people started filling the tiny space and we got the best Margaritas I've ever drank, enjoying the snack of pistachios we got gratis. The staff are friendly and great professionals who could probably make cocktails even blindfolded. It's around £6.50 for a cocktail on average which is an amazing price for such a central area! Definitely worth visiting.

Charlotte B

I went there last night with friends who suggested it, thinking this would be a nice bar. It's not.

The cocktails are £6.25 to £7.75 which would be good value. However when you go down the stairs to the entrance opposite is the gents, an open archway stinking of piss; not the way I want to start an evening. Inside it's just a cramp concrete basement.

We got seats in the far left corner which held deep in the shadows an old suitcase with loads of cardboard boxes piled on top. If the staff can't be bother to clean up rubbish in the parts of the bar customers can actually see I'm not sure I want to see what the back is like.

Go if you like a bar that uses rubbish as décor.

Clare

My favourite cafe bar in London, good prices, great drinks, good staff, really chilled and possibly the coolest place in town. I just miss the telly and Father Ted with subtitles, ah the good old days!

Matt

I love this place. The cocktail are cheap and amazing! It can get a bit rammed on a friday or saturday night.... If you are there during the day pop in for a non alcoholic creamy soda. My fav.