Brought to you by the people behind the Gaydar website, Profile is surprisingly sex-free. Originally a three-storey DJ bar on Frith Street, it has got a new address and a brand new image. Instead of a rampant cruise bar, it is done up like a chic American diner, with cosy booths and slick yellow leather banquettes: the vibe is cocktails and camp, rather than cock and cruise. The menu serves salads and burgers; guest DJs add some musical beef.
84-86 Wardour St