Style: Bright and crisp new school and contemporary.
Artists: Matt-Difa, Rey-Chel, Charissa, Javi Lee and Lord Montana-Blue.
Who goes there: No comment.
Caledonian Road parlour Jolie Rouge is among the more underground in London, but it's held in high regard by the city's tattoo creatives. Their studio has a fresh and streetwise approach, all opulent wallpaper and gothic candelabras inside, and Matt-Difa is particularly revered for his graffiti-inspired work. What's more, they're willing to try what others turn down and pride themselves on not having the rockstar attitude of some of the other shops.