Perfectly located by Marble Arch tube (turn the right way and you’re there in seconds), the Cumberland is a bit of a monster: in addition to the 900 rooms in the main block, there are another 119 in an annexe down the road. The echoing, rather chaotic lobby has some dramatic modern art and sculptures, as well as an impressive but somewhat severe waterfall.
The rooms are minimalist, with acid-etched headboards, neatly modern bathrooms and plasma TVs – nicely designed, but rather small. The hotel’s excellent dining room is the exclusive Rhodes W1, but there are also a bar-brasserie and boisterous, trash-industrial style, late-night DJ bar. Weekend breakfasts can feel like feeding the 5,000.