Famous for its low rates (including some publicity-garnering £1-a-night rooms), the Hoxton deserves credit for many other things. First, there’s the hip Shoreditch location – hip enough for Soho House to have taken over the downstairs bar-brasserie a couple of years ago. Then there are the great design values (the foyer is a sort of postmodern country lodge, complete with stag’s head).
Finally, the rooms are well thought out, if mostly rather small, with lots of nice touches – free milk in the fridges, a cold snack for breakfast, free wireless internet. Nowadays, there are even three individually designed suites. The downside? The hotel’s popularity. If you don’t book well in advance and plan to visit during the week rather than at the weekend, you could pay as much as at one of the big chains.