It might sound like some kind of Kanye accomodation franchise, but don’t turn up to this Shepherd’s Bush-based hotel expecting bling-festooned staff dressed in shutter shades. It’s recently undergone a rebrand to put it in line with trendified, hipster-ish chains like Ace Hotel – dressed down staff wear Converse trainers, the restaurant offers a ‘glam rock’ afternoon tea and there’s an in-house DJ in the hotel lobby bar until 2am on Friday and Saturday.
But don’t expect to find a bearded crowd in trucker caps: the rebrand’s essentially funky fringing for what is a sleek, contemporary hotel for a business clientele. Smart, plushly upholstered rooms are tastefully decked out in a muted colour palette – although the less said about the weird glass-doored echo chambers of loos in their luxury K Suite, the better – plus a small onsite gym and a spa which features its own jacuzzi, sauna and steam room. Oh, and there’s also a snow room in there, too. Which makes the place pretty cool. Literally.