The Chelsea Myhotel feels a world away from its sleekly modern Bloomsbury sister. The Sloane Square branch has an aesthetic that is softer and decidedly more English – with a floral sofa and plate of scones in the lobby, and white wicker headboards, velvet cushions and Bee Kind toiletries in the guestrooms.
These feminine touches contrast nicely with the mini-chain’s feng shui touches, its Eastern-inspired treatment room, and its sleek aquarium. The modernised country farmhouse feel of the bar-restaurant works better for breakfast than it does for a boozy cocktail, but the central library, that is done out conservatory style, is simply wonderful. Just pick up a book, sink into one of the ample comfy chairs and listen to the tinkling water feature or your own choice of CD.
Other locations 11-13 Bayley Street, Bloomsbury, WC1B 3HD (7667 6000).