Cumberland

Another mega-hotel (1,000 rooms!), just 100 metres from Marble Arch tube, the Cumberland was transformed some years ago with a bright modern makeover. The enormous white lobby is a sci-fi landscape of blueish LED lighting, pod-like chairs and life-like sculptures, while the Momentus Bar sports greens and purples. Things are toned down in the comfortable modern rooms, with the exception of the Jimi Hendrix suite. A tribute to his stays here, it has crazy psychedelic murals and vintage fabrics.