Zetter is a fun, laid-back, modern hotel with some interesting design notes. There’s a refreshing lack of attitude and a forward-looking approach, with friendly staff and firm eco-credentials (such as occupancy detection systems in the bedrooms, which switch the lights off when you’re not in). The rooms, stacked up on five galleried storeys around an impressive atrium, look into an intimate and recently refreshed bar area. They are smoothly functional, but cosied up with choice home comforts like hot-water bottles and old Penguin paperbacks, as well as having walk-in showers with Elemis smellies. The arrival in 2010 of the superlative Bistrot Bruno Loubet and plans to open Zetter Townhouse in a historic building just across the square in early 2011 should widen the place’s appeal.
86-88 Clerkenwell Road
|Transport:||Tube: Farringdon tube/rail|
|Price:||Rates £185-£438 double|