The Museum of Brands, Packaging & Advertising spans a 120-year period in the history of consumerism, culture, design, domestic life, fashion, folly and fate. It is presented as a magnificently cluttered time tunnel of cartons and bottles, toys and advertising displays, and is a small part of the collection amassed by Robert Opie – son of the celebrated collectors of children’s lore and literature Iona and Peter Opie – since the day in 1963 when the 16-year-old arrived home with a Munchies wrapper and declared his intention never to throw away anything ever again. The emphasis is on British consumerism through the last century, though there are items as old as an ancient Egyptian doll. One for Brit-brand nostalgists.
The Museum of Brands will move venues over summer 2015, closing on July 5. The new venue is also in Notting Hill and will open some time in September 2015.